SPEAKER PROFILE

Cheri Davies
Cheri Davies
Head of Business Marketing
Optus Business
Cheri Davies

Cheri is a seasoned marketing leader with a background in the energy and telecommunications (postpaid & prepaid) industries. She boasts a successful track record for leading ROI+ marketing efforts and launching new technology platforms within Fortune 50 companies both in the United States and Australia.

Cheri is currently the Head of Marketing at Optus Business. She is the leader of a dynamic end-to-end marketing team focused on strategic growth and retention through innovative telecom technology solutions designed to meet the needs of all Australian businesses.

Cheri has extensive campaign management, P&L, CRM, Product LTV & Martech experience within subscription based industry and marketing leadership spanning across multiple channels & products building integrated strategies and implementing measurable marketing programs including media, events and affiliate partnerships. Cheri has driven growth across an extensive range of segments with proven increased revenue and efficiencies through innovative digital marketing & omni channel personalization platforms while supporting lead generation, marketing communications and content creation.

Cheri has a master’s degree with honours from Latrobe University in Melbourne. Additionally, she was awarded a scholarship to attend the University of Burgundy, France and is currently undertaking a Doctorate Degree in Marketing at Walden University.

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