FIND YOUR WAY NORTH®: Apparel with a Purpose

FIND YOUR WAY NORTH® was born from our own personal journey through mental health challenges, a loved one experience homelessness and a personal experience growing up in government housing. At our core, our mission is to transform the perception surrounding these issues. We strive to shift the mindset from "so what, it can never happen to me" to "that could be me."

While many apparel brands exist, FIND YOUR WAY NORTH® is more than just a cap, t-shirt, singlet, crew, or hoodie. Each piece carries a story and a message designed to spark conversation. We aim to educate about the realities of mental health and homelessness, share personal stories via our virtual campfire chats, and challenge preconceived notions to change the narrative of stigma, shame, and discrimination.

With every purchase, we proudly support Backpack Bed for Homeless and Black Dog Institute. Our goal is to expand our reach and support local communities by providing daily essentials and contributing to the cost of mental health assistance.

FIND YOUR WAY NORTH®

APPAREL WITH A PURPOSE

Supporting those who support others to FIND THEIR WAY NORTH. 

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