Zoho Workshops

Tuesday 29 April (10AM - 4PM)

&

Wednesday 30 April (10AM - 3PM)

Melbourne Convention and Exhibition Centre

Join Constant Contact at SmallBiz Week 2025 for expert-led workshops designed to help small businesses streamline their marketing with automation and grow their brand with ease. Whether you're new to digital marketing or looking to boost your results, our sessions will give you practical strategies to save time, engage customers, and drive business growth—without the extra workload.

What You’ll Learn

Simplify your marketing with automation

from email to social media

Create high-impact social media content

without a big budget

With user-friendly tools, AI-powered solutions, and expert insights from our team, you’ll walk away with actionable steps to automate your marketing and grow your business smarter, not harder.

Workshop Agenda

Tues 29th - Wed 30th April 2025

10:45
-
11:15
Maximize Productivity and ensure better team collaboration

Manual and repetitive tasks often drain time and resources, and  disconnected communication channels hinder teamwork and efficiency. Having a  centralised platform to manage all internal communication, right from your  email, chat, drive and intranet helps ease work. Learn how you can set it all  up and collaborate in real-time. What you'll learn:

- Set up a team chat channel

- Create a document/sheet/presentation and edit in real-time

- Email streams and more

Takeaway: Improved communication and collaboration within the team

SPEAKER:
11:45
-
12:30
Stop Losing Leads: Learn how to strategize and manage your customer pipelines

Scattered data and inconsistent follow-ups are some of the biggest pain points for sales teams across, but more so for small businesses. In this session, understand how to organize customer information, automate follow-ups and get analytics for every task you do. Close deals faster, reduce turnaround times, and automate your work with the easiest CRM solution for small businesses.

What you'll learn :

- Setting up a pipeline to visualise your sales process.

- Automate lead assignment and follow-up reminders.

- Get analytics and make informed decisions

Takeaway : A clear, streamlined process to nurture leads, close deals faster, and follow up with a strong customer retention strategy

SPEAKER:
13:15
-
13:45
Translate engagement into revenue with Zoho Marketing Automation

Manually managing your marketing tasks aren't proving to be effective. You need a suite that ensure end-to-end customer lifecycle, and enhanced customer engagement. Zoho's Marketing Automation helps streamline and enhance marketing efforts by integrating all the core functionalities of your organisation's marketing structure.

What you'll learn :

- Set up and automate email marketing and newsletters

- Schedule and manage social media content.

- Track leads from campaigns automatically and measure campaign performance

Takeaway:

Save time, increase engagement, and boost lead conversion with automated marketing strategies.

SPEAKER:
14:45
-
15:15
Win over your customers : Enhance support without burning out

Businesses often struggle to manage customer inquiries effectively, leading to poor satisfaction. Thrive on customer happiness with Zoho. Learn how to stay accessible, deliver quick, accurate solutions, set up a powerful support channel, centralize support tickets, automate responses, and track customer feedback for longer retaining and happy customers.

What you'll learn :

- Set up a help desk with automated ticket routing

- Create a satisfaction survey to gather customer feedback

Takeaway:

A more organized and responsive customer support system and an end-to-end support channel that makes working with your business easy.

SPEAKER:
Program Day 2
10:15
-
10:45
Simplifying Digital Marketing with Automation
Constant Contact's Workshop

Think marketing automation is too complicated for your small biz? Think again! In this workshop, we’ll show you how easy it is to streamline your marketing, boost engagement, and get better results - in just a few clicks. With user-friendly dashboards, ready-made templates, and AI content generation, we’ll show you how automation helps you work smarter, not harder.

SPEAKER:
12:00
-
12:30
Getting Started with Digital Marketing Fundamentals
Constant Contact's Workshop

Overwhelmed by the digital marketing hustle? Don’t worry, we’ve got you! In this workshop, we’ll break down the essentials - social media, email marketing, automation and content creation - into simple and manageable steps. In return, you'll leave with ideas and inspiration to get more customers - and save time doing so! Perfect for small business owners and side hustlers who are ready to level up.

SPEAKER:
13:30
-
14:00
Winning on Social Media Without the Big Budget
Constant Contact's Workshop

Are your followers in the friendzone? Learn how to turn followers into marketable contacts - and importantly customers - in this hands-on workshop for small business owners, side hustlers, content creators and solopreneurs.

Learn how to leverage AI and automation to generate content that keeps your business top of mind and cut through the noise. You'll also explore time-saving and simple techniques to drive social media engagement.

SPEAKER:
15:30
-
16:00
The Customer Experience Playbook for Small Business
Constant Contact's Workshop

As customer expectations evolve, small businesses that lead with experience are winning on loyalty, revenue, and reputation. In this expert-led workshop, you'll get key insights into customer experience (CX) strategies that work for small businesses and why CX is critical to customer satisfaction and loyalty.

Turn CX into your competitive edge in 2025 with personalised, scalable strategies and tactics that work for small teams and lean budgets.

SPEAKER:

FREE TO ATTEND

 SECURE YOUR SPOT TODAY!

FREE TO ATTEND

 SECURE YOUR SPOT TODAY!

Workshop Registration

Benefits for Exhibitors

SmallBiz Week 2025 offers a diverse range of events designed to empower, educate, and connect small business owners. Explore our key offerings

Connect

with Thousands of Potential Customers

Showcase

Your Products and Services

Gain

Visibility and Exposure for Your Brand

Get Face-to-Face

with SME Decision-Makers

Launch

New Products

Gain

Media Coverage

MELBOURNE & SYDNEY 2025

Reasons Visitors Attend

"Great event for businesses who work with small business owners. I made valuable connections with exhibitors and met not only leads but also potential business partners and supporters."​

Elena Chirich

Director, MiniBoss Business School

"Really good expo connecting small business owners and keeping them up to date with new technology. "​

David Carnegie

Founder, Whinhurst Coaching

Very professionally run event. The selection of exhibitors was great and loved the Salesforce booth and keynote.

Mark Wheeler

Director, Stratiform

"Very good and informative for start-ups like me" ​

Michelle

Director, Genfinity

"It was great to chat to people without the gatekeeper interfering." ​

Dominic Papasergio​

Owner, Northside Hawk Drone Tech

"I enjoyed meeting SME owners and managers and learning about the latest developments during the educational sessions.”

Michael Gladkoff

Owner, Word Nerds​

"The luncheon was amazing it spawned a lot of discussions in the office and how we can integrate AI in the operations of our business”

Grace Patti

Financial Controller - the xine

"The sessions on buying and selling businesses were all highly informative." ​

Jeremy Worthington

Principal, Worthington & Associates (Business Advisory)

"The noise-cancelling headphones were wonderful. No distractions and noise for the rest of the people in the room" ​

Paul Tero

Principal Consultant, Dellium Advisory​