There’s no denying that SmallBiz Week 2025 present a unique opportunity for exhibitors to showcase your products and services to an audience of motivated entrepreneurs and small business owners and make your mark in Australia’s rapidly evolving SME sector. To make sure you’re getting the most out of your investment, here are some actionable tips to help you maximise your ROI.

1. Set Clear Goals

Start by defining what success looks like for your brand. Are you aiming to generate leads, secure sales, or build brand awareness? Clear goals will help you plan your approach, allocate resources effectively, and measure your results post-event.

2. Pre-Event Promotion

Build excitement before the event to attract the right audience to your booth. Use email marketing, social media, and your website to promote your participation in SmallBiz Week. Invite existing or potential customers to stop by your booth and encourage them to share the event with their networks. Consider offering incentives such as exclusive discounts or giveaways to drive traffic to your booth. Leverage the event’s official hashtag (#SmallBizWeek25) and tags to ensure your posts are seen by attendees before they even arrive.  

On top of this, ensure you’re maximising engagement with SmallBiz Week and Small Business Connections’ channels.  With regular newsletters, social media opportunities and event magazines – there are a variety of opportunities to get your brand in front of the event’s targeted audience before they’ve even stepped through the door.  

2. Create an Engaging Booth Experience

Your booth is your first impression, so it’s crucial to make it count. Here’s how:

• Visual Appeal: Ensure your booth design is eye-catching and reflects your brand. Use high-quality graphics, banners, and interactive displays that attract attention.

• Interactive Elements: Engage attendees with product demos, interactive technology, or hands-on activities. This not only increases foot traffic but also allows prospects to engage with your offerings in a memorable way.

• Personalised Presentations: Have team members ready to provide personalised demonstrations or consultations based on the attendee's specific business needs.

3. Network Effectively

Don’t just wait for attendees to visit your booth - make an effort to network actively throughout the event. Attend networking sessions and engage with fellow exhibitors and potential clients. The more connections you make, the higher the chances you’ll have of turning interactions into long-term business relationships.

4. Capture Lead Information through our Event App

Be sure to capture the contact information of visitors who show interest in your products or services using our official Event App. This will be available prior to the event. Follow up promptly after the event with personalised emails to nurture the relationship and close the sale.

5. Offer Show-Exclusive Deals

To incentivise attendees to visit your booth and engage with your brand, consider offering exclusive event-only discounts or packages. This creates a sense of urgency and helps convert leads into paying customers while enhancing the value of your exhibit.

6. Provide Educational Content

A lot of SmallBiz Week attendees are there to learn, so position your brand as an expert in your field by offering educational content. Whether it’s through direct conversations, printed materials, or informal consultations, giving valuable advice on your industry or product will position your brand as a trusted resource, making it easier to build relationships and trust with potential clients.

7. Measure Success

Finally, track your ROI by measuring results against your goals. Whether it's the number of leads generated, sales made, or new partnerships formed, having measurable objectives will help you assess your performance and fine-tune your approach for future events.

Final Thoughts

Exhibiting at SmallBiz Week can be a biginvestment, but with the right strategies, it can deliver exceptional returns. By planning ahead, engaging your audience, and following up effectively, you can make the most of every opportunity that the event has to offer.  

Want to learn more about maximising your success at SmallBiz Week? Reach out to our team or explore exhibitor opportunities on our website!

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