As a strategic and curious marketing executive, Katreena has a 24+ year track record of successfully combining art and science to build and grow brands. Katreena is the General Manager of Marketing (Business Bank and IB&M) at CommBank, where she guides the strategic direction of one of Australia’s most valuable brands and drives an ambitious customer growth agenda.
Prior to roles at CommBank in Brand, Customer Strategy and the retail wealth business, Katreena worked at Crestone Wealth, UBS and ANZ across Asia, the UK, the US and Europe in marketing senior roles defining and leading customer marketing strategies in B2B and B2C and deeply building brand connections and value; refining her craft along the way. She has also worked extensively in M&A and on some of Australia’s largest banking deals.
Hailing from the Northern Beaches of Sydney with her husband and three children, on the weekends you will find Katreena at the beach, running along the coast, engaging in some DIY around the house or cheering one of her children on in their many sporting quests.
Katreena is a Marketing Academy Alumni.
CommBank SmallBiz Week is organised by Australian Business Forum.
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