General Manager of Marketing (Business Bank and IB&M)
CommBank
CommBank

As a strategic and curious marketing executive, Katreena has a 24+ year track record of successfully combining art and science to build and grow brands. Katreena is the General Manager of Marketing (Business Bank and IB&M) at CommBank, where she guides the strategic direction of one of Australia’s most valuable brands and drives an ambitious customer growth agenda.

Prior to roles at CommBank in Brand, Customer Strategy and the retail wealth business, Katreena worked at Crestone Wealth, UBS and ANZ across Asia, the UK, the US and Europe in marketing senior roles defining and leading customer marketing strategies in B2B and B2C and deeply building brand connections and value; refining her craft along the way. She has also worked extensively in M&A and on some of Australia’s largest banking deals.

Hailing from the Northern Beaches of Sydney with her husband and three children, on the weekends you will find Katreena at the beach, running along the coast, engaging in some DIY around the house or cheering one of her children on in their many sporting quests.

Katreena is a Marketing Academy Alumni.

Speakers

Commissioner
Victorian Small Business Commission
VSBC
AVP Small Business A/NZ
Salesforce
salesforce-1

Award Judge

Executive General Manager, Small Business Banking
CommBank
CommBank
Head of Nine Ad Manager
Nine Ad Manager
nine

Workshop Presenter

Director of Cybersecurity
Cisco
cisco
Professor, Department of Management
Deakin Business School
deakin
General Manager of Product and Insights
Victorian Chamber of Commerce and Industry
vcci

Award Judge

Director Public Education
IP Australia
ip-aus1
Chief Economist and Head of Global Economic and Markets Research
CommBank
CommBank
Commercial Transaction Products and Growth
CommBank
CommBank
Founder & CEO
Brighte
brighte
CTO
Cisco
cisco
General Manager of Marketing (Business Bank and IB&M)
CommBank
CommBank

Award Judge

Digital Commercial Director
Nine Ad Manager
nine
Vice President APAC & MEA
Gen
gen
Executive Manager Small Business Banking
CommBank
CommBank
CEO
BioPak
biopak
CEO
Unchained Solutions
unchained-sol
General Manager, Asset Finance & Business Financial Assistance
CommBank
CommBank
RVP, Small Business, A/NZ
Salesforce
salesforce-1
General Manager Cyber Defence Operations and Security Integration (Fusion)
CommBank
CommBank
Founder, RIPE and Winner of the City of Melbourne Small Business of the Year Awa...
RIPE
Regional Sales Director
Salesforce
salesforce-1
Chief Engagement Officer
Beyond Blue
beyond blue
Personal Finance Expert
CommBank
CommBank
Acting General Manager - Workplace Relations and Wellbeing
Victorian Chamber of Commerce and Industry
vcci
Director
Cesar Aldea
CA2
Solution Engineer
Salesforce
salesforce-1
Global Director of Sales, Zoho Bigin
Zoho
zoho1
Chief Technology Officer, A/NZ
Salesforce
salesforce-1
Executive Manager of Environment, Social and Governance
CommBank
CommBank
Business Mentor, Self Employment Assistance Program
Asuria
asuria
National Manager for Manufacturing & Wholesale Trade
CommBank
CommBank
Managing Principal
Janus Lasting
janus-lasting
Co-Founder & Director
Gravia Media
Gravia-Media
Customer Success & Operations
Nine Ad Manager
nine

Workshop Presenter

Business Coach
Asuria
asuria
Lead Strategist and Founder
TomorrowToday
Editor, Small Business Connections & Co-Host ABF Vision 
Small Business Connections
SBC

Award Judge