Merlin Luck is the Regional Vice President of Small Business, Australia and New Zeland at Salesforce leading the small and medium business teams as well as self-service business products.
Merlin leads the team that works with startups, scale-ups and growing businesses to help them drive sustainable growth, with technology at their core.
He is passionate about entrepreneurship, innovation and industry disruption while driving a culture of leadership and personal growth. Merlin previously founded and grew his own business before joining Salesforce more than a decade ago.
This insightful panel discussion explores how businesses can leverage the power of data. We'll delve into the impact of recent shifts, such as the decline of third-party cookies and new regulations. The discussion will focus on practical solutions for businesses to capitalise on valuable first-party data. By implementing strategies to refine data collection, analysis, and utilisation, businesses can gain a competitive edge across all areas – from marketing and customer experience to operational efficiency and informed decision-making. This session equips businesses with the tools they need to thrive in a data-driven future.
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