Merlin Luck
Merlin Luck is the Regional Vice President of Small Business, Australia and New Zeland at Salesforce leading the small and medium business teams as well as self-service business products.
Merlin leads the team that works with startups, scale-ups and growing businesses to help them drive sustainable growth, with technology at their core.
He is passionate about entrepreneurship, innovation and industry disruption while driving a culture of leadership and personal growth. Merlin previously founded and grew his own business before joining Salesforce more than a decade ago.
Meet me at
07:25
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07:45
AI for Small Business: Breaking Down the Opportunity to Transform your Business
- Breakfast Stage
AI us a game-changer for marketing, sales and customer service, and has companies of all sizes to take advantage of it. AI presents the opportunity for Small Business to amp up support, personalisation and keep up with customers' rising expectations. Learn how Small Business' are already using Al and transforming Small Businesses into efficient superheroes of the future.
[Wed 29th May]
11:00
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11:25
Success Tips to Help SMBs Find, Win, Keep Customers
- CommBank SmallBiz Sessions
Whether your business has two employees or two hundred, efficient growth is top of mind. Learn how to increase the impact of your sales, service, and marketing teams using AI.
[Thu 30th May]
11:15
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11:45
Small Business and BIG Data: emerging trends and how to become data-driven
- CommBank SmallBiz Sessions
This insightful panel discussion explores how businesses can leverage the power of data. We'll delve into the impact of recent shifts, such as the decline of third-party cookies and new regulations. The discussion will focus on practical solutions for businesses to capitalise on valuable first-party data. By implementing strategies to refine data collection, analysis, and utilisation, businesses can gain a competitive edge across all areas – from marketing and customer experience to operational efficiency and informed decision-making. This session equips businesses with the tools they need to thrive in a data-driven future.
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