Jason Heathcote
With over 15 years dedicated to crafting and steering global communities, Jason is a seasoned professional in customer community strategy. Specializing in the dynamic growth of both B2B and B2C communities, his expertise is helping brands unlock additional value from their customers with intelligent planning, creating, and growing of their community. Jason has orchestrated community activations in over 50 cities worldwide, bringing together diverse audiences, from Nobel laureates and Pulitzer prize honorees to multinational company CXOs, founders, investors, and millions of consumers. Jason’s extensive portfolio includes multifaceted community activations, ranging from content creation and distribution, large-scale and intimate events, awards programs, and thought leadership initiatives to networking, membership programs, and the development of comprehensive engagement platforms, both paid and free. His holistic approach and strategic insights make Jason a trusted partner for brands seeking to maximise the potential of their community endeavors.
Meet me at
[Wed 29th May]
14:45
-
15:00
Fact or Fantasy: Building a Customer Community Drives Business Growth?
- CommBank SmallBiz Sessions
Join brand community expert, Jason Heathcote, as he demystifies the process of building and scaling customer communities. Explore the growing appeal of community-centric products and services for brands, delving into key considerations before investing in these initiatives, particularly for brands new to the community landscape. Through insightful real-world examples, Jason discusses strategies for community development, covering essential topics such as leveraging technology, fostering networking and events, sharing best practices, and executing advocacy campaigns.
Speakers
Award Judge
Award Judge
Workshop Presenter
Award Judge
Award Judge
