Jason Heathcote

Managing Principal
Janus Lasting
janus-lasting

With over 15 years dedicated to crafting and steering global communities, Jason is a seasoned professional in customer community strategy. Specializing in the dynamic growth of both B2B and B2C communities, his expertise is helping brands unlock additional value from their customers with intelligent planning, creating, and growing of their community. Jason has orchestrated community activations in over 50 cities worldwide, bringing together diverse audiences, from Nobel laureates and Pulitzer prize honorees to multinational company CXOs, founders, investors, and millions of consumers. Jason’s extensive portfolio includes multifaceted community activations, ranging from content creation and distribution, large-scale and intimate events, awards programs, and thought leadership initiatives to networking, membership programs, and the development of comprehensive engagement platforms, both paid and free. His holistic approach and strategic insights make Jason a trusted partner for brands seeking to maximise the potential of their community endeavors.

Meet me at

[Wed 29th May]

14:45

-

15:00

Fact or Fantasy: Building a Customer Community Drives Business Growth?

Keynote

Join brand community expert, Jason Heathcote, as he demystifies the process of building and scaling customer communities. Explore the growing appeal of community-centric products and services for brands, delving into key considerations before investing in these initiatives, particularly for brands new to the community landscape. Through insightful real-world examples, Jason discusses strategies for community development, covering essential topics such as leveraging technology, fostering networking and events, sharing best practices, and executing advocacy campaigns.

Managing Principal

Janus Lasting

Speakers

Commissioner
Victorian Small Business Commission
VSBC
AVP Small Business A/NZ
Salesforce
salesforce-1

Award Judge

Executive General Manager, Small Business Banking
CommBank
CommBank
Head of Nine Ad Manager
Nine Ad Manager
nine

Workshop Presenter

Director of Cybersecurity
Cisco
cisco
Professor, Department of Management
Deakin Business School
deakin
General Manager of Product and Insights
Victorian Chamber of Commerce and Industry
vcci

Award Judge

Director Public Education
IP Australia
ip-aus1
Chief Economist and Head of Global Economic and Markets Research
CommBank
CommBank
Commercial Transaction Products and Growth
CommBank
CommBank
Founder & CEO
Brighte
brighte
CTO
Cisco
cisco
General Manager of Marketing (Business Bank and IB&M)
CommBank
CommBank

Award Judge

Digital Commercial Director
Nine Ad Manager
nine
Vice President APAC & MEA
Gen
gen
Executive Manager Small Business Banking
CommBank
CommBank
CEO
BioPak
biopak
CEO
Unchained Solutions
unchained-sol
General Manager, Asset Finance & Business Financial Assistance
CommBank
CommBank
RVP, Small Business, A/NZ
Salesforce
salesforce-1
General Manager Cyber Defence Operations and Security Integration (Fusion)
CommBank
CommBank
Founder, RIPE and Winner of the City of Melbourne Small Business of the Year Awa...
RIPE
Regional Sales Director
Salesforce
salesforce-1
Chief Engagement Officer
Beyond Blue
beyond blue
Personal Finance Expert
CommBank
CommBank
Acting General Manager - Workplace Relations and Wellbeing
Victorian Chamber of Commerce and Industry
vcci
Director
Cesar Aldea
CA2
Solution Engineer
Salesforce
salesforce-1
Global Director of Sales, Zoho Bigin
Zoho
zoho1
Chief Technology Officer, A/NZ
Salesforce
salesforce-1
Executive Manager of Environment, Social and Governance
CommBank
CommBank
Business Mentor, Self Employment Assistance Program
Asuria
asuria
National Manager for Manufacturing & Wholesale Trade
CommBank
CommBank
Managing Principal
Janus Lasting
janus-lasting
Co-Founder & Director
Gravia Media
Gravia-Media
Customer Success & Operations
Nine Ad Manager
nine

Workshop Presenter

Business Coach
Asuria
asuria
Lead Strategist and Founder
TomorrowToday
Editor, Small Business Connections & Co-Host ABF Vision 
Small Business Connections
SBC

Award Judge