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This insightful panel discussion explores how businesses can leverage the power of data. We'll delve into the impact of recent shifts, such as the decline of third-party cookies and new regulations. The discussion will focus on practical solutions for businesses to capitalise on valuable first-party data. By implementing strategies to refine data collection, analysis, and utilisation, businesses can gain a competitive edge across all areas – from marketing and customer experience to operational efficiency and informed decision-making. This session equips businesses with the tools they need to thrive in a data-driven future.

This dynamic panel discussion explores the cutting-edge of digital marketing in 2024. We'll delve into the transformative power of AI and its impact on streamlining tasks, generating content, and igniting fresh marketing ideas. But the conversation extends beyond AI. We'll also explore other emerging technologies that are redefining the landscape, offering insights on how to leverage them for maximum impact.

This keynote will introduce Nine Ad Manager, a groundbreaking tool enabling SMBs to advertise on 9Now, unlocking the potential of on-demand streaming TV advertising, ultimately empowering SMBs to achieve significant growth and success. Through local demonstrations, the keynote showcases how Nine Ad Manager revolutionises advertising accessibility and effectiveness for businesses across all sectors.